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Saturday, January 17, 2026

Fool’s Gold? The Shiny Surface of the UK’s EV Sales Record

Date:

The UK’s record-breaking month for electric car sales glitters like gold, but skeptics are questioning whether it might be “fool’s gold”—a shiny, impressive surface that lacks true, underlying value. The success appears to be synthetic, created by subsidies and policy loopholes, rather than mined from a rich seam of organic market demand.
The gleam of the September figures is undeniable. A nearly one-third rise in pure EV sales is an eye-catching statistic that suggests a thriving and prosperous market. It projects an image of a nation rapidly embracing a clean, technologically advanced future.
However, when you scratch beneath the surface, the composition looks different. The gold is not pure; it’s an alloy of taxpayer subsidy. The boom is a direct result of a government grant, not a fundamental shift in the affordability of the vehicles themselves. This suggests its value is temporary and dependent on an external element.
Furthermore, the very ground from which this “gold” is being extracted has been made easier to mine. The government’s ZEV mandate has been softened with “flexibilities,” meaning the standard for what constitutes success has been lowered. The industry is being praised for finding a large nugget in a field where the definition of “large” has been conveniently reduced.
While the discovery is being celebrated, the risk is that the UK is building its green economic future on a foundation of fool’s gold. The impressive-looking results may not have the sustainable, long-term value needed to build a truly robust and self-sufficient zero-emission vehicle market.

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